Me and You

Synologen

– an optician organization with over 115 members all over Sweden.

Ögonapoteket

Mission:
Develop a shop-in-shop concept for Synologen

Challenge:
Develop a concept that communicates trust and professionalism and at the same time stirs the consumers curiosity.

Solution:
With inspiration from the world of beauty and make-up we created the shop-in-shop concept Ögonapoteket - an in-store eye pharmacy, that offers OTC-products to consumers and added value to the optician’s range of services.

In collaboration with Daniel Berglund.

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