Me and You

Reco.se


Mission:
Reco.se is an online directory where the users write reviews and grade companies. We where asked to help Reco.se build awareness and help the company reach new audiences.

Challenge:
Create TV-advertising that communicates the purpose of the website in a way that makes it stick with the audience. Like many 2.0 Internet start ups the budget was small but the enthusiasm was big.

Solution:
We asked real Reco.se user to make their recommendation live, in front of a camera. The handheld, home video style enhanced the authenticity of the message.

Johan diggar marrängbakelser

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