Me and You

Grand Hotel Stockholm


Mission:
The most famous hotel in Stockholm where celebrities and royalties have stayed since 1874. No wonder that the audience is getting a little bit old. We worked with the distinguished hotel to help them attract new and younger international travellers.

Challenge:
Speak to a new clientele without alienating their faithful long-time patrons.

Solution:
Strengthen and carry on the heritage of Grand Hotel, Stockholm’s only 5-star hotel, in print ads, collateral and in-room materials. The material stayed true to the hotels history while communicating its up-to date features and venues.

In collaboration with Abby Norm.

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