Me and You

Farsta Centrum


Mission:
Create an interesting, exceptional and long-lasting communication concept for Farsta Centrum

Challenge:
Show that Farsta is different and something rare, especially compared the modern shopping malls that are popping up.

Solution:
If everyone does trendy fashion there is an opportunity to do the complete opposite. The concept “Lite mer personligt” (A Little More Personal) brought life to a bunch of witty characters as diverse as the shoppers at Farsta. They appear in all channels of communication and have become very popular. Farsta Centrum is currently the third most popular mall in Stockholm.

In collaboration with Eskedahl Design. Illustrations by Maria Raymondsdotter.

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