Me and You

Ajax


Mission:
Ajax wanted add something to its concept ”Ajaxpatrullen”.

Challenge:
Create something that felt important, sympathetic, and not too pan-European.

Solution:
We discussed with Ajax’s managers and persuaded them to select a filthy part of Stockholm that they were going to clean.
A press release announcing the date of the clean up was sent out. Industry press was present and grateful Stockholmers stopped to see who was working so hard to make the area look nice. The activity received many positive reactions and several newspapers covered the event.

In collaboration with WDW

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